What Is User Behavior Analytics? (UBA)

Building a great product is all about knowing what the pain point of the customer and solving them. You need to understand what your customers want to give them what they want.

Understanding the behavior of your customer, would not only give you the results to improve your product, but it would also make your customer service great and with the right data, you can block malicious activities on your website.

Imagine you can know how people use your product after purchasing it from you, or you can see how people interact with your website? How would this make your business better? How can you use this data?

Now keep that thought in mind, we will show you what is user behavior analytics and how you can use it to grow your business.

What is user behavior analytics?

User behavior is understanding the behavior and activities of your customers; this involves how they use your website, your product, how they scroll your web pages, what they click on, and when they leave.

Keeping track of your users takes away the guesswork out of what your users want. Understand why people are visiting your site or using your product and how to keep them from bouncing out.

UEBA sometimes is mistaken for UBA but, they are a slight difference between them.

Benefit of user behavior analysis

I can’t stress this enough, there are tons of reasons you should use user behavior analytic in your business.

With all the simple user behavior analytics tools out there, you don’t need technical skills to use them. You can learn the behavior of your users and scale up your business online.

Understanding the behavior of humans and customer’s psychology can help improve the growth of your business

Once you know why they act a certain way, you can spy that data to improve and optimize your website and product to their behavior

Here are a few benefits of using user behavior analytic tools.

Improve product 

How else can you improve your engagement than understanding how the user engages with your product or website?

You can use this data to increase engagement time, understand how to engage with your features, see how they use features, what are the best features and webpages, clicks, and engagement data.

Optimize conversion

Optimizing and understanding how users move through your funnel is much easier with user behavior tools, you can see a visual image of what page people visit the most.

Customers retention

Identify the metrics of recurring users and new users,

Use data to understand features and product that brings customers back, you can easily identify a repeat purchase.

Detect threats

You can also get the benefit to detect patterns of transmission in a network that is security threats.

What to look for in using user behavior analytics

There are certain things you need to look for when working with user behavior analytic.

Heatmaps

Heat maps show you visualize data of the user engagement behavior across your website, their scrolling behavior, clicks, tap, and how they drop off.  

You can easily access data on how users are using your website. See where they click, where they avoid clicking, how they fill a form, see how the number of times a particular page or Botton is being clicked.

Visitor Recordings

Recording sessions show you the video of how the user navigates your website, click, and duration they spent on a page, however not all analytic tools have the live recording feature.

Audience 

Get an overview of whom your audience is, their lifetime value, demographics, interest, behavior, and many more.

Acquisition

Have a full overview of your user’s acquisition, where are your users coming from, how your paid campaign is converting users, who are coming through referrals, and social media platforms.

Real-time Alerts

You get to see how many people are on your website at the time you are checking, who your active users are, you can check their traffic source, page view, and duration all in real-time.

Conclusion 

With the data, you cannot go wrong, take out all the guesswork and have a full report on the physiological behavior of your users.