Being an entrepreneur and a business owner is fun and challenging, there are a lot of things you have to worry about and your business online reputation is one of them.
Why should you care about building your business online reputation? With digital transformation hundred of traditional businesses are moving online and thousands of online businesses are starting out.
If you want to be profitable and be an authority in your business industry, you need to build an excellent reputation for your business online.
So, here are 10 ways you can improve your business online reputation.
1. Stay with the trend in your niche
The first way you can increase your business online reputation is by staying with the trend. People love going with what is trending, so you need to write, talk, and create content for whatever is trending in your business niche or industry.
Staying in the loop of what is trending would make your customers engage more with your business and they would see you as the up-to-date guy for what important and trending information in whatever niche your business is.
This can improve your business online reputation. There are several ways you can stay informed about the trend in your business industry. Few examples:
- News feeds
- Trade journals and magazine
- Your competitors
- Your customers
- Social media hashtag.
2. Be active on social media
Recent research conducted by Statista, 2.95 billion people were using social media worldwide, and it is would increase to almost 3.43 billion by 2023.
This means almost all your existing and potential customers are already on social media or would soon use social media platforms.
You don’t have to be on all the social media platforms, but you need to be active where your users are, chances are your competitors are using social media platforms for business. So be active on your posts, reply messages, and engage with your customers.
3. Be everywhere your audiences are
A lot of business owners only do SEO and rank on the first page to get customers or social media ads and that is it. But you need to grow more than this, there are thousands of platforms your customers are.
Like Medium, Quora, forums, community group, niche blog, YouTube, podcast, forums, and many more.
And if your customers can’t find you in other platforms apart from google or a direct link to your website, you won’t have that much authority and reputation in your industry.
4. Deliver on your brand promise
Failing to deliver brand promises can drop your business reputation to nothing and send you out of business. If your brand promise 100% quality make sure you deliver on that promise. If your brand promises a 100% money-back guarantee, make sure you do that.
Don’t just make promises you can’t keep drawing customers in, because if you don’t keep those promises, you won’t have those customers for a long period, and what is even worse is the bad review of those unsatisfied customers would spread to others.
5. The 10x rules
If you haven’t read the 10x rule by Grant Cardone, I suggest you do that now. The 10x rules would show you how and the importance of developing 10 times the action of your competitors, that is why we named the 10x rule book one of the best books to read before starting a business.
You need to do more to get more, this is not just working, it is about working on important actions.
When you miscalculate the efforts, you need to make something happen; you become visibly disappointed and discouraged. This causes you to incorrectly identify the problem and eventually assume that the target is unattainable and ultimately throw in the towel.Grant Cardone, The 10X Rule
6. Expert/influencer review
Thousands of businesses focus only on customer reviews to improve their business reputation online, but influencer or an expert review is important.
A simple way to get an expert review is by giving out the products or services to an expert to try for free and ask for a review. 85% of people believe in a word-of-mouth marketing and 90% of people believe in influencer marketing.
This can improve your online reputation as you won’t be the only one bragging about your products or services, you would have people with greater influence saying how great your brand is.
7. Customer’s review
What are your customers saying about your business? Are they dropping reviews? You should have known how important customer review is to your business, and if you haven’t been asking customers for reviews, it is not too late to start.
What your customers are saying about your business can influence your business sales. First, you want to get reviews, and second, you want to get excellent reviews from your customers. You can leverage on this and get more potential customers to your business.
In your business, you need to give back to your customers; You need to some of them you care. And I am not talking about turning your brand into a charity organization, I am talking about giveaways, promo, and a discount on your product and services.
9. Don’t ignore complaints
Have you ever heard that customers are always right? Well, they might not be always right, but for the sake of your business reputation, they are always right. You need to show them how important they are to your business, don’t ignore their complaint.
No matter how perfect your brand, products, and services are. There will always be customers who would find something to complain about, ignoring them would be bad for your business. You need to find a better way to handle them.
10. Educate your Employee
Your brand might have the greatest product or service ever, but what about your employees how do they treat the business and customers.
Every employee must be a big believer of the brand, this is where brand evangelism starts from. Your employee energy, positivity, and enthusiasm can rub off on the customers, so make sure they have the right mindset.
Reputation is important for your business to scale higher, and there are several things you might do that can damage your business reputation online make you lose customers and sales. You can improve your business online reputation with these 10 tips.
Get real time update about this post categories directly on your device, subscribe now.