Video content and video marketing form part of the next generation marketing strategy. If you are not already using video content for your business, you would miss out on potential customers.
YouTube is the 2nd most search engines in the world, with over 2 billion active users and still counting. If your brand or business is not on YouTube, then you might leave money on the table.
There are tons of YouTube videos created daily, but not all of this content gets enough engagement. Some videos are played and left in the middle, some are just ignored and some are not even viewed.
Ask yourselves the following question: Are your YouTube videos getting the engagement you want? If not, do you believe the problem lies with your audience? Or you don’t have room for more engagement.
There are many reasons this happens. In this article, we would show you how to get the best engagement out of your users. These are 10 tips on how to get more engagement on YouTube.
10 Tips On How To Get More Engagement On YouTube
1) Value and entertaining
The first advice, or should I say the first rule for creating engaging content on YouTube, is that it must provide value and be entertaining.
Nobody’s going to sit down and look at something boring. Most often your YouTube video appears as a suggestion or related, so the first impression matters.
While your YouTube videos are for professionals, make sure they offer value and entertainment to watch.
2) Add call to action
YouTube allows you to add a call to action button, it might not mean much to you, but once you use this opportunity, you would see a big difference In the number of your subscribers.
You can set a video card that can include your next video suggestions, your playlist, and your channel. On your YouTube channel homepage, you can also add call to action buttons to your social media platforms and your website link.
3) Video descriptions
The descriptions of the videos are very important, you may not notice, but many YouTube streamers read the description of the YouTube video for further information before watching them.
The description is an excellent place to post more information about your YouTube content. Don’t just write things there make sure it complies with your video content, you can also add links to the description.
4) Length of the video
Most video content creators concentrate on creating long videos not because they have enough information, but because they think or have heard that a video with a long time goes to the top page of YouTube
Although this is not true, there are tons of factors that drive the YouTube ranking factor. You don’t need 50 hours of video duration to create something good for your audience.
5) Post videos in response to question and comment from the customers
Feedback from your audience is important and should be given serious consideration.
If you ever wonder what kind of content you must create it means only one thing, you don’t listen to your users or you don’t pay attention to what potential users in your niche want.
The best content to create is the content that your users want to see and listen to, if you don’t have a user database, spy on your competitor’s users, and create outstanding content.
6) Post unique style of videos
Most YouTubers only create a single style of content, while it’s a great way to stay engaged with users. We still have to think creatively and come up with a unique concept.
For now, if you create educational content, do not always make it serious, sometimes make it funny, emotional, just post different content.
7) Optimize your video with keywords
YouTube is the most sought-after video platform and the number two search engine in the world. Keywords play a critical role in categorizing your content.
You must optimize your content with relevant keywords, most of the YouTuber even go the extra mile in searching for keywords.
8) Don’t get stuck with high-quality videos all the time.
High-quality videos are important, but you should not become bogged down in creating high-quality video. Ninety percent of why YouTubers don’t post content is because they want it to be perfect, the light, the cameras, and the location.
Most of the time, we take the most watched video with a smartphone, so long as you follow the first entertaining and informative rule, you can pull good videos for your users.
9) It is not all about you
When you make a YouTube video, keep that in front of your mind, it’s not about you. Every business, even YouTube video is all about the customers, it docent matter if you are an influencer or a celebrity.
Always ensure the content you create benefits your users.
10) Be consistent
There is no way you can define success without consistency, be consistent if you want to gain good engagement. It takes time to build, but it is not unattainable.
Here are 10 tips on how to get more engagement on YouTube. Follow these ten tips and you’ll see an improvement in your YouTube content.
I want to know what you think and what you find most helpful. If you have any outstanding advice, please let me know during the comment session.
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