Building the right relationship with customers is something you need to invest in the long run. The wrong relationship can send the wrong brand message, while the right relationship can turn your customers into brand evangelists.
But how can you build this relationship? When sometimes customers are hard to handle, no matter how good you make your product or service. You would always have one customer complain about something, don’t sweat it sometimes it is not your fault.
Customers can complain about almost everything, sometimes when they don’t understand how to use your product, when it takes longer to deliver, the price is not just right to them; the key is to always put the customers first.
Here are 10 ways you can build the right relationship with your customers.
How to build a relationship with customers
Send Email Regularly
Sending emails is an excellent way to keep in touch with your customers. People love to receive emails, I mean that is why they gave you their email address.
An email is only boring or too much when it is not important to the customers. Don’t make every email you send to be about selling, tell them stories of how your brand, product or service can help them or how it has helped others.
Sending weekly emails would keep you in the customer’s minds than emailing once a month. Communicate regularly with your customers.
- If you promise the customer daily, monthly updates when they signed up to your email list, keep that promise.
- Send relevant information.
- Always send a welcome email, a simple hello after signing up.
- Your emails shouldn’t always be about sales
Engage On Social Media
Picture social media as the concert, club, event, or a party where your customers hang out. They want to network with other people and have fun.
Do whatever you need to do to engage with your customers on social media, trust me 90% if not all of your active and potential customers are already on social media platforms.
You don’t have to be on all the platforms, figure out which social media platform your ideal customer hangs out and engage with them.
- Post regularly content
- Make your social media content fun
- Create memes for your niche or industry
- Reply comment
- Reply messages
- Give loyalty badge to most engaging fans or followers
Quick Customers Service
Nothing is more annoying than slow or ineffective customer services, with a lot of great services out there you can receive real-time customer complaints or questions.
You need to be quick in attending to a customer, and whatever service you use, it needs to be simple to use; you don’t want a complicated system.
Make sure the customer leaves with satisfaction on every interaction and customers often prefer the human touch when communicating with a brand, so less chatbot, and more human communication.
- Reply or answer within a day
- Don’t argue when the customer is complaining
- Ask for feedback after every customer services
- Less chatbot and more human.
Give Back To The Customer’s
Giving back to your customers is an interesting way of saying thank you for patronizing your product or services. This is where you say we appreciate you.
Giving back doesn’t mean you should mail a $100 check each month to your customers.
You give back by giving them discounts, promos, coupons, and running a free giveaway contest of your product or services.
- Giveaways and contest of your product and services
- Coupons, discount, and promo
- Free trails
Give Out Free Resources
I am not a psychologist, but there is some affect the word free have on humans, and I can tell you the word free would bring in more customers than you ever think and make existing customers happy.
Sometimes to win your customer’s hearts you need to give out some of your best work and features for free.
Figure out what free things you can give out to build relationships with your customers.
- Free trial to your product and service
- Free ebook
- Free webinar
- Free content
Ask For Feedback
Let me tell you the truth about feedbacks, there are not for you, there are what the customers want.
And since the reason you are in business is to serve the customer, then you should pay attention to their feedback.
Don’t just wait for them to drop feedback whenever they feel like, you need to ask them, you can create a simple feedback form with a service like Wedevs and make the customers drop their feedbacks
This would show the customers you care about their satisfaction and don’t just ask to make sure you implement and let them know when you do.
- Ask for feedback on social media platforms
- Send emails asking for feedback
- Create simple feedback form with plugins
- Don’t make the form too long to fill
Don’t Focus On Sales At Hand
Sales are important for the growth of your business, but focus on the sales at hand, focus on the lifetime value of the customers.
If a customer doesn’t buy from you immediately that doesn’t mean the customer would never buy from you.
Maybe they don’t know you yet, or don’t trust you enough to buy from you and sometimes they don’t have the money to buy from yet, you need to build that trust first.
So don’t be too pushy about selling immediately they get on your list take them through a value sales ladder.
- Build your list
- Don’t push sales too much
- Give them space to know you.
Personalizing ads and offers is a brilliant way to show the customer you know what he or she wants.
For example, let us say you have a full digital agency, you have people who want only see service, some want web design service, others want marketing services. You want to send personalized messages to each group this would increase the customer relationship.
You can group them by emails with email marketing software, set different pop-ups with categories on your blog.
- Send personalize emails
- pop-up by categories
- Segment your offer in group
Build A Brand Attractive Character
I never knew how important a brand attractive character is until I read Dotcom’s secret by Russell Brunson.
Brand Attractive characters or brand mascot is the invisible person you create in the customer’s mind to make your brand relatable to their pain point.
People want to know how relatable they are in the product you are selling to them, this is where you show them you know how they feel and how the product or service would make it better. This is just like the before and after the character.
- Show them how the brand product or services has helped someone in their situation before
- Use this character and tell them stories
- Make the stories relatable to your customers
Customers are the actual reason you are in business, so the key to a successful business is not how good the product or services is. If you don’t treat the customers right, then your competitor would soon take you out of business.
Build a relationship with your customers is one of the best investments you will make, it takes time, money, and effort, but if you do it right, you would have lots of brand evangelists preaching good about your brand.
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