These days building a website seems like an effortless task, with CMS (content management system) platforms like WordPress or eCommerce platforms like Shopify one can easily build a website without the help of a programmer.
But it’s not all about building a website. Starting an online business may be easy, but the actual work comes after designing, which is updating and maintaining the website.
Some bloggers would say they update their website with blog posts every day, twice a week, once a month, and so on.
Updating your website goes beyond a blog post. They are no rules on how often you should update your website, but there are tons of benefits that come with regular update.
First, let look at the benefit of updating your website.
Benefit of updating your website
As you must have known by now, there are no rules on how often you should update your website. But there are lots of benefits a website gets from regular updates.
SEO: search engines love fresh content, a website with regularly updated content is crawled more often. Your website would show up for more index keywords.
Data testing: you can perform A\B testing with regular when you update your website. You can see which design works best, fonts, colors, and more.
User experience: sometimes users get bored seeing the same layout, design, and post. You can increase user experience with regular updates.
Security: updating your website can prevent hackers. You can spot or stop automated bots and also block brute force login attempts.
How often should you be updating your website?
It depends on how big your team is. If you have a big team with a big budget, I would say updating your website multiple times a week.
If you are a small business owner or with little budget, then I would say it is best to update your website once a week. It can be a new blog post or a new piece of content for your services or product you offer.
It is also a good practice to blog a minimum of 4 times a month, maybe once a week, and yes, you should be updating your website once a week at least maintaining it through the website backend.
If you have a social media presence for your website, then I would suggest updating and maintaining it daily for brand awareness and growing your brand.
Make regular updating a priority
In today’s world, where things change fast, it’s important to stay with the trend if you want to have a successful business.
everything you can think of is changing, search engine ranking, social signals, designs, marketing, type of content, and so on.
5 signs your website needs an update
1. You have recent information to share
You should always have recent information in your niche to share, recent blog post.
Most online businesses only focus on regular updates on their blog post and forget about other crucial pages and information on their website.
2. Your brand has grown
Is your online brand gaining traction? If your website is experiencing growth. This should be a good time to update information, designs, and more on your website.
3. Bounce rate is increasing
Sometimes the reason bounce rate increases are because of outdated content or information.
People love recent information, when a regular or first-time visitor comes to your site they want to see the recent update.
And Chance is your website visitors are also reading or seeing information from your competitors and, if your competitors have more recent updates than you, this could be a problem.
Whenever you notice your site traffic is dropping, this should be a good reason to update or reinvent your website content.
4. Latest technology innovations
Technology has been changing the pace at which the world moves, things are changing fast.
People have moved from monitor computer to tablet, now to mobile phone, you want to make sure your website is compatible with the latest technology.
Not just the front end, you need to make sure the back end is all compatible with the latest version of the technology, this can also affect the speed and how information is shown on your website.
Also, you want to make sure your website is on the latest directories, social media, search engines, and more. You want to be where your potential customers are.
5. Traffic rate drop
Is your traffic going down the hills? Not all traffic rate drops are penalties from search engines.
Some reasons are because your website has outdated information or there is not enough recent information in your niche. Your competitors are creating more recent content and outranking you.
How often you should update your website depends on the business you run. However, a regular update would bring in more growth, increase traffic, more sales of your product, retention of visitors, and also the chances of people sharing your website and content are very high.
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