Hacking company growth has been one of the popular growth strategies for startup since it was first coined in 2010 by Sean Ellis, now it has grown beyond just startups, bigger corporations, small and medium businesses, offline and many online businesses are now using this strategy to grow their business.
One impressive thing about growth hacking is it involves a company growing fast on a small budget. There are thousands of growth strategies, but here are 5 growth hacking strategies that would scale your online business.
1. Online community
An online community is one free way to generate leads, build awareness, keep customers. Building a free online community for your niche would make it easier to reach new and existing customers.
Company’s that their product requires technical know-how started with this growth hacking technique to bring their users together. Having an online community can help give your customer better customer service, you would have active users helping new users with your product.
Many people are looking for groups, forums to join, you can leverage this to hack the growth of your company, and niche. This can easily build brand evangelists. This is a significant way to serve your customers, bring people who love your brand and brand topic together.
Internal vs external
There are two types of community you can create, you either build the community on your brand website, on a different domain or on a social media platform.
Thanks to the different platforms and plugins out there, you can easily build fan sites, interest-based groups, forums, support communities, and many more.
Internal: Wordpress has an internal online community that connects people passionate about using WordPress.
External: Clickfunnel has an external online community on Facebook for people who enthusiast about using click funnels.
Annual Conference and event
Think about the conference and event you are passionate about – what comes to your mind? Fun, networking, and knowledge? Right.
Yes, annual conferences and events serve as a growth hacking technique for your business and can leave you with thousands of brand evangelist preaching about your brand and product. You can even host a virtual event if you don’t have a big budget for an online event.
You can host an annual conference or event that brings together new and existing customers. Having your own annual conference can position you as the top leader in your business and give you more authority niche.
The Clickfunnel using the funnel hacking annual event to build their brand awareness and click funnel software. Giving awards to its users who are earning big bucks with the click funnel software in their business.
Whenever you think of the biggest annual Saas conference that comes up in your head? SaaStr right. Saastr has grown its authority in the saas industry with the SaaStr annual conference bring 15,000+ people together.
Thinking of Inbound marketing and CRM, inbound marketing has positioned HubSpot as the leader in this niche.
Get interviewed and host a Podcast
Current statistics by Podcastinsights shows there are over 30 million episodes, and 75% of the US population are familiar with the term “podcasting.”
This is a brilliant way to bring growth to your business; you can start hosting your own podcast and bring in monthly unique listener all around the world, or be a guest on a popular podcast show and share your expertise in your niche.
There a podcast for every business niche, with platforms like the matchmaker, podcaster, and podcastguest, you can easily find podcast guest for your show and apply as a podcast guest on other podcasts.
Giveaway on other website
During the past years running a contest and doing giveaway has been a splendid way to bring growth to a business, but right now we are not talking about doing them on your website or social media.
People love discounts and free things, and they love sharing this with family and friends to take advantage of them, coupons, sales slash, discount, and giveaways, you name it, you will get tons of new and existing customers flooding in to take part gesture.
Now, think if you do a partnership giveaway on a more popular website with lots of traffic, if you do this right, you will have new customers coming to your website.
Guest writing on more established website
Guest posting and blogging is great for spreading your expertise on your business niche to people with similar interests, experts have used this growth hacking technique to create massive growth for their company.
Writing for a bigger website would give you instant access to their audience, there are a lot of benefits. This is like killing flocks bird with one stone, plus it cost you little or nothing to do.
Guest posting can increase brand awareness, grow your personal and professional network, bring in new customers, and traffic to your website, help your website with a backlink and ranking higher on search engines, and more.
This growth hacking strategy would not just haw your business grow, but they cost little to nothing to do and are working for various businesses.
Have you tried and of this growth strategy?
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