You might have had success converting traffic into leads, now you want those leads to buy from you and you are having a hard time converting leads into sales.
For several years now converting leads into sales has been a major problem in the online business world, many online marketers have come up with a unique concept to do this.
Have you been sending a sales letter with no conversion or your leads just go to your sales page and bounce off immediately without making a purchase? We have put together 5 conversion techniques to convert leads into sales. This 5 technique is what we call the buyer’s magnet.
You want people to buy from you you need something to hook their attention, something to make them take action immediately.
Free Shipping
Research by marketing land says that 9 out of 10 people who shop online prefer a product with free shipping.
The word free has a big psychological effect on people, provide free shipping for your product would convert more leads into customers.
When people see free shipping on a product, they see a discount or a way for them to pay less and get more.
Thousand of commerce stores are already taking advantage of this conversion technique, lots of online businesses think they would be on the side of loss if they offer free shipping to their product.
But if you do your homework right, you won’t be on the losing side, many dropshipping products offer ePacket shipping, which is low and sometimes free.
Just include the shipping price for the product, some product might have a high cost or shipping cost, consider a free shipping return in that case.
When You Should Offer Free Shipping
Low product margin – when you have a low product margin you can easily include the shipping price to the product.
Offer free product returns – some product shipping cost can be high, you can offer free shipping on return, which is always lower than the purchase.
Orders of a certain dollar value – offer free shipping when a customer order product over a certain dollar.
Local location – if you are not drop shipping, it will be best to offer free shipping to the country or location where your business is.
For example, Foundr Magazine offers free shipping on their book founder v1.7
Russell Brunson also offers you a free book where you only pay for shipping
Tripwire
Cheap offers with value, who doesn’t want that?
The tripwire marketing technique is where you offer a smaller price offers to get the customer into the door.
When a customer visits your website for the first time and gets a higher product price, the customer might hesitate to buy because they don’t know you and trust you that well.
With a low price offer, the customer would feel it a risk-free offer, this would give them room to think about how great your other product would be.
The key is getting the customer to make their first purchase and you can upsell and cross-sell to them once they are on your list.
For example, Ahref offers a $7 free 7 day trial of their product.
Free Trials
The free trial conversion technique is one of the most common uses in the internet marketing space, this is where you offer the customer free trial of your product or services.
It is one of the best customer acquisition model, only offer a free trial for a specific period, most internet marketers prefer the 7 – 14days trail.
You can also make the product freemium but one probable with freemium is many customers don’t get converted because they get all the features they think they need.
With a free trial, it forces the customers to decide after the trial period. This is an impressive way to convert leads once the customer tries the product and see how it can help them, they can pay after the free trial is over.
For example, Heyo runs a 7 day free trial of their product
Webinar
One impressive thing about having a home-based online business is the part where you can work from home in your pajamas on, it is even now interesting as you can attend an event with your pajamas on.
A webinar is a great and cheap way to host an event, and it does not limit them to the number of people who can attend.
This is an impressive way to show your lead how good you are in your niche or whatever you are selling, once they get on your webinar, it puts you in the customer’s mind as an expert.
But don’t make the webinar too long as it would seem boring to the people watching, there are a lot of ways to make the webinar fun that people would stick to the end, like offering free give or resources at the end of the webinar.
OneTime-Offer
Ever wonder why the Black Friday period has so many sales?
Yes, that is right black Friday sales are onetime offer, you only get those types of a discount once in a year.
When customers see onetime offers, they would want to take part in the opportunity, set a timer of the product, and the end date. This creates a sense of urgency in the customer’s mind, the fear of missing out on a magnificent offer.
Onetime offer is also called a limited time offer, this is mostly used by E-commerce store, this would give your online business more sales conversation.
Conclusion
Your product or services might be good, but your competitors might be better, you need to stand out for someone who is seeing you for the first time.
Selling an expensive product at first might give you lower conversion, give them risk-free offers they can’t resist, and upsell or cross-sell to them.
With this 5 conversion technique, you can convert more leads into sales.
Which of these conversions techniques have you tried? Tell us in the comment below.
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