The brand evangelist doesn’t just buy things, but they preach what they buy to others, they are happy customers and are ready to Preach your brand to the world.
One of the best things about a brand evangelist is that they don’t cost you a single dollar; They do whatever they do for the love of the brand.
Why you need brand evangelists?
Why should you bother turning happy customers into a brand evangelist? When you can just run Ads on social media or Google.
Remember that time you wanted to buy something on Amazon or any other E-commerce site did you read the review or check the amount of review before you made that purchase or remember when you were looking for the best business book to read did you search it on google or ask for a recommendation.
Eighty percent of people, trust products or services recommended by a friend or family. New customers, you get through recommendation would not only trust your brand, but they are also ready to buy from you.
No matter what industry you are in and no matter the product or service you sell, brand evangelists can work magic for your business.
10 ways you can create brand evangelists for your business
1. Figure out what customers love about your brand
Find out what people love about your brand? Is a certain product drive traffic to your business? Are people crazy about your services? Talk to your customers or run a survey and find out what your best features are. For example, Neil Patel gets tons of new customers and free recommendations to the Ubersuggests tool. Once you know your strengths, you can maintain it and strengthen it.
2. Build a Community
Clickfunnels bring together 5,000 plus people passionate about using funnels for their business to the yearly funnel hacking conference.
Salesforce host the dreamforce annual conference that brings together 150,000 plus people passionate about CRM space.
Hubspot brings together 26,000 plus people to their yearly Inbound conference.
These are a passionate army that is ready to share your brands to others because they feel connected to the company. Start your annual conference and build your army on your niche.
3. The customer feedbacks are important
You need to pay your attention to what people are saying about your brand. That is a free cheat, customers give you a suggestion for what they like and what your customers would love to see. It does not matter if it comes in a friendly review, negative complaint, comment or mail. Make sure you listen to what they are saying.
4. Engage with your fans on social media
Your social media followers are your little media armies, these are people who would love your content, share them and invite other people to your business, so the best thing you can do for them is to engage with them, answer their questions, like, and comment.
This is where you need to be free and don’t hide, let them know they are doing business with their fellow humans with feelings.
7. Keep your brand promise
Have your brand promise to help the customer achieve something with your product or services, then you need to keep that promise. A broken promise would be terrible for your business, so if your product or services say it will do something make sure it fulfills that promise.
This will build satisfaction and trust with the customer and they will share your service and product with others knowing you will deliver on your promise.
6. Give back to your customers
How can you show your customers, you appreciate and love them? You can do this by giving back to them, Giveaways, coupons, a discount is a way to make customers happy, and they are will also share it with friends, everybody loves cheap and free things.
7. Listen to your customers
Do you just run surveys or ask your customer’s questions for fun? Stop doing that, when your customers respond to a survey or questions they want you to act on it, they want their voice to count; They want you to hear and act upon what they are saying, so don’t just listen to act.
8. Support and help your customers
You can’t satisfy humans 100%, they would always complain about something, but supporting and helping people is a sign of love, make your support team twice as strong as your sales team. Make sure your support team is available to help customers at all time and they should be fast.
9. Celebrate your super fans
In 2015, Clickfunnel gave out a Red Ferrari to one of their top affiliates and invited over fifteen affiliates at the top of their Leaderboard for a day of fun and adventure, how cool is that. You want the customers to share your brand with others, celebrate them.
10. Be an expert
You need to smarter than your customers, be an expert in your niche, people will naturally share your product, service, and article when they see you are an expert in what you do. You will get lots of recommendations whenever any of your customers are being asked for who is the best in your niche.
There are a lot of things you can do to make your customers happy that they will share your brand with the world. There is no one perfect key for it. Just keep making your customers feel happy and important; It might take a while to see the result, don’t give up be consistent and you will get there.
How do you build your brand evangelists?
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