As you must have experienced now keywords are a significant part of the SEO strategy and content strategy. But not all companies have the budget for these keywords research tools, or perhaps you just want a free trial to consider that is worth paying for.
With so many options of keywords research tools, you might be overwhelmed for which one would fit your company SEO strategy needs.
We gathered what we consider to be the top 10 best free keyword research tools. But before we dive in, we will have a look at what the keywords are and the different keywords.
What Are SEO Keywords?
Keywords are one-of-a-kind headings or expressions for which you want your article to be classified. Keywords would help your articles in both ways: one for the search engine and two for your potential audience to have a hold on what your article would be about.
So you want each article you write to be unique in attracting readers and for search engines to rank you for this specific term.
Type Of Keywords?
Let’s look at the various keywords, you can put your keywords into categories when creating your SEO or content strategy.
The best way to optimize your website is to combine all the various keywords in your search engine strategy.
Primary (Short Tail Keywords)
Primary keywords are keywords that you want to rank within your niche or industry. We also know the primary keywords as short-tail keywords.
Primary keywords are very competitive, sometimes depending on industry and niche. Some industries are new and have less competition, and some have existed a long time and have been subject to many competitions.
For example, if you have an online shop that sells only expensive designer watches, your main keyword would be “designer watch” or “luxury watch”. Looking at different keywords, you can put your keywords in categories, while creating your SEO or content strategy.
Secondary keywords are related or below your primary keywords, in English, there are alternative words to your keywords. These words are narrowly listed as primary keywords.
For example, your secondary keywords for your watch store would be “Gucci watch,” “Hublot watch,” etc.
Long-tail keywords are keyword that you might want to focus on when building traffic, they are less competitive and can help you grow your website traffic.
These are keywords with there or more words in them.
For example, “luxury watch store near me,” or “black lather Gucci watch”.
Semantic or for its common name latent semantic indexing (LSI) helps search engines understand the content and what users are looking for with each keyword.
It helps the search engine to understand and provide the best outcome for every keyword.
Competitor’s keywords are essential Phrases that your competitors already rank for. You can use it to learn what keywords are already working in your industry and niche.
Are Keyword Research Tools Important?
As long as your online business is creating content for your users, then you need a good keyword search tool to help you get there.
You can easily come up with heaps of titles for brilliant content, but with a keyword research tool you can tell if the content is what your audience wants to read or would like to read, and you can also tell the volume of the audience that would see the content.
Well-documented keywords can help your business reach more prospects, you don’t want to write brilliant content and have lost it in a pool of competitions.
A keyword search may also assist your ads to perform better.
Even video, audio, and picture content now need a keyword for ranking on search engines. Instagram and Pinterest deliver content based on search keywords.
So if you want your content to get organic traffic, you need a keyword research tool to help you determine the best key phrase. Every keyword tools have their unique ways of showing the best keyword for your content.
The 10 Best Free Keyword Research Tools
PS: that there are tons of free keyword search tools out there, you may choose. We only chose what we consider the top 10 free keyword research tools. So if you don’t see the tool you’re using, that doesn’t mean it’s not as good as the tools we’re talking about.
1) Google Keyword Planner
For keyword search, it doesn’t matter whether you are a beginner or an expert in search engine optimization, the Google keyword planner is one of the best free keyword search tools you would use.
The Google Keyword Planner was first used by digital marketers to find keywords in order to rank their ad campaign.
It is free to use, you can enter any short tail keyword and see many suggestions and monthly search volume. You can also see the high and low levels of competition.
Visit the Google Keyword planner
Ubersuggest is another big keywords research tool created by SEO expert Neil Patel. It was completely free of limitations, but recently Neil added a plan for subscribing to the keyword tool.
The cost of the tools is fair, and you can also pay just $120 for a lifetime membership. You can however use the ubersuggest tool for 10 daily quarries.
Enter a keyword and get loads of suggestions, keyword ideas and content ideas you can write.
You can also carry out site audits and backlink analysis. If you have just started with SEO and are looking for an uncomplicated keyword tool for your company, ubersuggest can help you do that.
Remember when we mentioned Semitic keywords, they build this keyword research tool just for that.
The free version is limited to 8 free daily research, but it can help you get the right keyword that google would love. You can see trends and volume of every keyword plus top performing website.
4) Answer the Public
Answer the public has been around for many years, it is a great keyword research tool. It works the same way google auto suggest work.
You put in a seed keyword and it would give you suggestions of long-tail keywords as questions that people are more likely to search for on search engines.
It would split this keyword into the group such as questions, prepositions, comparisons, alphabetical, related and it would show the suggestion in alphabetical order (A-Z). One keyword you would receive tons of options to choose from and did I mention it is completely free. You can still subscribe to the pro if you want more functions.
Semrush was founded in 2008 and has been a leading keyword search tool. You may scan your website and the website of your competitor.
Conduct a traffic, keywords, and back link gap analysis. You can set up alerts to see what’s going on with your keywords.
The free version will give you up to 10 keyword searches per day or you can subscribe to the pro plan that starts at $99 per/m.
Spyfu is a great way to do keyword searches and most Internet marketers enjoy using it to spy on competitor keywords.
Spyfu can show you the main keywords, paid, and organic keywords, it will also show you the estimated amount of SEO click value.
This is an excellent tool to use, and it is free to use, however, some features would be locked unless you were paying for the premium version. You can use the free version to make the keyword search.
7) Google Trends
Google trend is a completely free keyword research tool every digital marketer should use, even if they make use of other keyword tools. With this tool, you can see the trend of any keyword.
You can see the overtime, interest of your overtime potential audience, complete analysis of the interest region.
If you are not using the google trend, try it, and did I mention it is completely free.
Visit Google Trends
QuestionDB differs from other keyword research tools.
When you enter the seed keywords, it gives you question suggestions from sources like Reddit and Quora.
You can come up with great article ideas. You can use the free version or pay for the premium version for just $10 per/m.
Solve is a database of keywords from sources like Google, Wikipedia, yahoo, bing, YouTube, amazon, and answer.
It would show you article ideas from these places. It is hundred percent free to use.
10) Moz Keyword Explorer
Moz is one of the leading keyword research tools in the industry.
It gives you ten free daily queries to do your research and a 30days trial if you want to pay.
You can see the keywords difficulty, monthly volume, organic click-through CTR, SERP Analysis, and keywords mentions.
Free vs. paid keyword tools
You and I know that the paid version has more or better features than the free version.
It all falls down to your budget if you are just starting out with set and keywords research.
You can use the free version before you pay, but if you have the budget for it, you can use the paid version. Moz, Ahref, SEMrush, and UberSuggest is my recommendation.
Here you go to 10 best free keyword research tools.
Choosing a keyword search tool should not be complicated, with the free version, trials, and freemium you can try out any tool you like and see which one works best for you and your business.
I’d like to find out what tools you use.
Please follow up with a quick comment below.
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